The Industrial Auctioneers Association Recognizes Loeb Winternitz' Efforts for the Successful Sale of Green Mountain Coffee Roasters
The Industrial Auctioneers Association (IAA) presented its 2014 Marketing Award to Loeb Winternitz Industrial Auctioneers for their successful marketing and sale of the assets from Green Mountain Coffee Roasters.
In May of 2014, Loeb Winternitz Industrial Auctioneers in partnership with TCL Asset Group, sold the assets from Green Mountain Coffee Roaster's North York, Ontario roasting and packaging facility. An extensive international marketing campaign was executed, and within a matter of weeks Loeb Winternitz was able to negotiate sale of the facility as an ongoing concern. The new buyer of the facility resumed operations of the specialty coffee production lines within ninety days, saving many jobs in the process.
"This particular sale illustrates the depths of our marketing reach as a company," stated Howard Newman, President of Loeb. "Within 48 hours of sending a single email announcement we received immediate interest in the entire facility."
"It also clearly illustrates the shift toward digital marketing efforts in the industrial marketplace," stated Charles J. Winternitz, President of Loeb Winternitz. "More and more of our marketing budgets are being allocated toward digital efforts, whereas just 10 years ago a majority of the marketing would be put toward mailing out printed materials."
Winternitz further stated, "To be awarded the coveted IAA Marketing Award is extremely rewarding. To be recognized as the 'Best in the Industry' by our peers means a great deal to our organization. We work very hard to provide the most professional and effective marketing programs. Kudos to Sara Bogin, our Marketing Director, for her creativity."
The auction of Green Mountain's North York facility is just one of the facilities that Loeb Winternitz has sold as an ongoing concern. Other recent successful sales include: Imperial Mills, Awrey's Bakery, Nestle, and Anacon Foods.
About Loeb Winternitz & Loeb
Loeb Winternitz Industrial Auctioneers, a subsidiary of Loeb, is a full service auction division specializing in Webcast and Online Only auction asset disposition services. Combining 250 years of family business values between Loeb and Winternitz Auctions, our knowledge extends across many different industries in which we currently sell, appraise and finance machinery and equipment. For more information, please visit: www.loebwinternitz.com.
For five generations since 1880, Loeb has been a trusted provider of reliable equipment and related services that help manufacturers and financial institutions leverage their industrial assets by managing the equipment lifecycle. Headquartered in Chicago with a 150,000 square foot facility, Loeb provides: equipment sales, purchases, rentals, leasing & liquidations, certified market appraisals from Loeb Appraisal, auction services & asset disposition from Loeb Winternitz Industrial Auctioneers, and equipment financing from Loeb Term Solutions. Loeb and all of its divisions are experts in providing equipment solutions to the: food, pharmaceutical, cosmetics, chemical, metalworking, woodworking, plastics, and printing industries. For more information on Loeb or any of its business units, please visit: www.loebequipment.com.